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~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Search: subject_exact:"Narratives Interview"
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Narrative Methode
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Untold stories in organizations
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Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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Tourism sensemaking : strategies to give meaning to experience
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Handbook of qualitative research methods on human resource management : innovative techniques
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Ageing, organisations and management : constructive discourses and critical perspectives
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ECONIS (ZBW)
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Potential applications of transmedia storytelling for fostering SDG awareness and action
Coles, Jamie Neil
- In:
Effective digital marketing for improving society …
,
(pp. 104-122)
.
2024
Persistent link: https://www.econbiz.de/10014463409
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"Deconstruct the entrepreneur!" : no inclusion without diverse narratives of entrepreneurship
Eldem, Rea
- In:
Minds, Brains, and Doxa for Inclusive Entrepreneurship …
,
(pp. 59-69)
.
2024
Persistent link: https://www.econbiz.de/10014526594
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3
MSMEs and SDGs : narratives from India
Adapa, Sujana
;
Yarram, Subba Reddy
- In:
Small and Medium-sized Enterprises, and Business …
,
(pp. 1-15)
.
2023
Persistent link: https://www.econbiz.de/10014437972
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Storytelling for the faceless : a tool for communicating sustainability and circular economy in the public sector
Pozzetto, Elisabetta
;
Colurcio, Maria
;
Vianelli, Donata
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 410-431)
.
2023
Persistent link: https://www.econbiz.de/10014414282
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Brand narrative in the 21st century
Denga, Edna Mngusughun
- In:
The role of brands in an era of over-information
,
(pp. 45-70)
.
2023
Persistent link: https://www.econbiz.de/10014365831
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Made in Italy : a history of storytelling
Belfanti, Carlo
- In:
National brands and global markets : an historical …
,
(pp. 102-117)
.
2023
Persistent link: https://www.econbiz.de/10014433549
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Semantik des Weglassens : Reduktion als Strategie im Storytelling
Schmidt, Christopher M.
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 285-304)
.
2023
Persistent link: https://www.econbiz.de/10014435295
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Sales as storytelling
Wortmann, Craig
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 321-333)
.
2023
Persistent link: https://www.econbiz.de/10014283185
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Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape
Wanick, Vanissa
;
Stallwood, James
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 35-54)
.
2023
Persistent link: https://www.econbiz.de/10013542104
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10
Die Verwischung der Grenzen zwischen Fiktion und Realität : der Einsatz virtueller Models in der Markenkommunikation
Gröppel-Klein, Andrea
;
Franke, Claudia
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 279-301)
.
2023
Persistent link: https://www.econbiz.de/10013555068
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