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~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Kundendaten
49
Customer data
48
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
8
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8
Datenschutz
8
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8
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4
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3
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3
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2
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2
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2
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2
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1
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1
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1
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1
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
8
The Routledge companion to digital consumption
3
Apps management and e-commerce transactions in real-time
2
Artificial intelligence in marketing
2
E-marketing ; Vol. 1
2
Innovationen und Innovationsmanagement in der Finanzbranche
2
Management science in hospitality and tourism : theory, practice, and applications
2
Pervasive advertising
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Consumer information systems and relationship management : design, implementation, and use
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Developing successful global strategies for marketing luxury brands
1
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
1
Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige Verschlankung auf nachhaltige und kundenorientierte Weise
1
Ethical issues in e-business : models and frameworks
1
Explorations in critical studies of advertising
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook of research on retailer-consumer relationship development
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Improving business performance through innovation in the digital economy
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices
1
Markets and the arts of attachment
1
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
1
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Performance measurement and management control : measuring and rewarding performance
1
Research and development in e-business through service-oriented solutions
1
Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
1
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
1
The internet of things in the modern business environment
1
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ECONIS (ZBW)
49
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1
Artificial intelligence and user-generated data are transforming how firms come to understand customer needs
Hauserp, John R.
;
Lip, Zelin
;
Mao, Chengfeng
- In:
Artificial intelligence in marketing
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10014307065
Saved in:
2
Deep learning in marketing : a review and research agenda
Liu, Xiao
- In:
Artificial intelligence in marketing
,
(pp. 239-271)
.
2023
Persistent link: https://www.econbiz.de/10014307159
Saved in:
3
Neue Kanäle - neue Daten : die veränderte Rolle von Kundendaten im Handel
Braun, Simone
;
Follwarczny, Dan
;
Heißler, Andreas
- In:
Die Corona-Transformation : Krisenmanagement und …
,
(pp. 133-159)
.
2022
Persistent link: https://www.econbiz.de/10013172464
Saved in:
4
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
5
Pivots in the luxury business : discovering the new luxury consumer through social data
Bendoni, Wendy K.
;
Duma, Fabio
- In:
Developing successful global strategies for marketing …
,
(pp. 139-156)
.
2021
Persistent link: https://www.econbiz.de/10012521684
Saved in:
6
Intelligent assistance systems for marketing decisions
Dogaru, Mirela
;
Stoica, Dumitru Alexandru
;
Vânceanu, …
- In:
Improving business performance through innovation in …
,
(pp. 70-82)
.
2020
Persistent link: https://www.econbiz.de/10012123533
Saved in:
7
Content bubbles : how platforms filter what we see
Gómez-Aguilar, Antonio
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 338-350)
.
2020
Persistent link: https://www.econbiz.de/10012237418
Saved in:
8
Customer
data
and crisis monitoring in Flanders and Brussels
Valcke, Steven
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 135-146)
.
2019
Persistent link: https://www.econbiz.de/10012006187
Saved in:
9
Marketing Weiterdenken - Reflexion von Thorsten Wiesel
Wiesel, Thorsten
(
interviewee
)
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 139-142)
.
2018
Persistent link: https://www.econbiz.de/10011740995
Saved in:
10
A new perspective on RFM analysis
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
- In:
Handbook of research on intelligent techniques and …
,
(pp. 1-20)
.
2017
Persistent link: https://www.econbiz.de/10011611183
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