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~type_genre:"Aufsatz im Buch"
~type_genre:"Sammlung"
~type_genre:"Statistik"
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Search: subject_exact:"Computerspiel"
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Computer games as educational and management tools : uses and approaches
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The business of gamification : a critical analysis
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Transforming gaming and computer simulation technologies across industries
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Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
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Neo-simulation and gaming toward active learning
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Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
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Advertising in new formats and media : current research and implications for marketers
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Engaging consumers through branded entertainment and convergent media
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
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2
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2
Computer-mediated marketing strategies : social media and online brand communities
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Digitale Führungskräfteentwicklung : Konzepte, Impulse und Trainingsformate aus der Praxis
2
Exploring the rise of fandom in contemporary consumer culture
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Handbook of research on effective advertising strategies in the social media age
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Information communication technologies and emerging business strategies
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Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
2
Managing business in a multi-channel world : success factors for e-business
2
Perspektiven des lebenslangen Lernens - dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends : [interdisziplinäre Betrachtung mit 22 Expertenbeiträgen ; ausgewählte Expertenbeiträge des Workshops "Perspektiven des Lebenslangen Lernens - Dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends" am 15. und 16. April 2008, Hannover]
2
Production and manufacturing system management : coordination approaches and multi-site planning
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The Routledge companion to digital consumption
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
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Utilizing gamification in servicescapes for improved consumer engagement
2
Virtual workers and the global labour market
2
Web information systems and technologies : third international conference ; WEBIST 2007, Barcelona, Spain, March 3 - 6, 2007 ; revised selected papers
2
Why do games work? : in search of the active substance
2
Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
2
AI and data analytics applications in organizational management
1
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Agglomeration, clusters and entrepreneurship : studies in regional economic development ; [contributions ... first presented and discussed at the Twelfth Uddevalla Symposium on 'The Geography of Innovation and Entrepreneurship', held at the Polytechnic Institute of Bari, Bari, Italy, June 11-13, 2009]
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
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ECONIS (ZBW)
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Artificial intelligence in chess-playing automata : a paradigm for the quiescence phase of a-ß search
Wheeler, Stephen F.
- In:
AI and data analytics applications in organizational …
,
(pp. 181-202)
.
2024
Persistent link: https://www.econbiz.de/10014562979
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Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
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3
Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
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4
Digital serious games for training and research on soft skills in international management
Asshidi, Hamza
;
Bartel-Radic, Anne
;
Taylor, Danielle
- In:
Firm internationalization : intangible resources and …
,
(pp. 113-128)
.
2023
Persistent link: https://www.econbiz.de/10014525873
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5
State of research on gamification for online consumers in SCOPUS indexed marketing journals
Dutta, Nirankush
;
Negi, Srishti
- In:
Selected Papers from the 10th International Conference …
,
(pp. 3-12)
.
2024
Persistent link: https://www.econbiz.de/10015063589
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Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
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7
An assessment of "advergames" implementation : analysis of market strategies in digital marketing towards a user experience qualitative rating
González Salinas, María
;
Blanes Sebastián, María …
- In:
Big data marketing strategies for superior customer …
,
(pp. 131-164)
.
2023
Persistent link: https://www.econbiz.de/10014365894
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8
Everybody is going to twitch : game streaming and its impact on research
Lux, Mathias
- In:
Media and change management : creating a path for new …
,
(pp. 467-478)
.
2022
Persistent link: https://www.econbiz.de/10013167452
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9
Supporting Learning in Information Systems by Facilitating Motivation with Games and Game Elements
Grund, Christian Karl
-
2018
Persistent link: https://www.econbiz.de/10011897832
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10
Omnichannel marketing applications in game industry
Üstündağ, Mert
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 305-315)
.
2021
Persistent link: https://www.econbiz.de/10012492855
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