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~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
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Search: subject_exact:"Corporate brand"
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Brand architecture
66
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7
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Advances in corporate branding
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Foundations of corporate heritage
3
Reputation Management
3
The Routledge companion to contemporary brand management
3
Brand management in emerging markets : theories and practice
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Sustainable Marketing Management : Grundlagen und Cases
2
The Oxford handbook of corporate reputation
2
Trademarks, brands, and competitiveness
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Africapitalism : rethinking the role of business in Africa
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Best practice der Markenführung
1
Brand management ; Vol. 4
1
Brand the Future : systematische Markenentwicklung im B2B
1
Branded spaces : experience enactments and entanglements
1
Business architecture management : architecting the business for consistency and alignment
1
Communicating corporate social responsibility : perspectives and practice
1
Contemplating corporate marketing, identity and communication
1
Contemporary thoughts on corporate branding and corporate identity management
1
Employer branding for competitive advantage : models and implementation strategies
1
Fashion branding and communication : core strategies of European luxury brands
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Handbook of marketing and finance
1
Handbook of research on effective advertising strategies in the social media age
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing management : a cultural perspective
1
Marketing theory and applications ; 2012=Vol. 23
1
New perspectives on critical marketing and consumer society
1
Positive design and appreciative construction : from sustainable development to sustainable value
1
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
1
Sustainable branding : ethical, social, and environmental cases and perspectives
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
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ECONIS (ZBW)
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Emmi : Fewer - Bigger - Better ; Mehrwertkommunikation mittels Dachmarkenstrategie
Barraclough, Robin
;
Hattula, Johannes
;
Schmidt, Martin
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 116-128)
.
2010
Persistent link: https://www.econbiz.de/10009011567
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62
Von der Wurst zur Marke : Aufbau der Dachmarke Rügenwalder Mühle
Rauffus, Christian
;
Röben, Godo
;
Esch, Thorsten
- In:
Best practice der Markenführung
,
(pp. 39-59)
.
2009
Persistent link: https://www.econbiz.de/10003770976
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63
Vom komplexen Markenportfolio zur globalen Unternehmensmarke : das internationale Markenmanagement der Allianz
Deuringer, Christian
;
Grass, Andreas
;
Heußler, Tobias
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 175-200)
.
2009
Persistent link: https://www.econbiz.de/10003786533
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64
The power of corporate brand names : integrated marketing in action
Sowa, Brian C.
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 150-165)
.
2008
Persistent link: https://www.econbiz.de/10003773431
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65
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
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66
Brand extensions
Braig, Bridgette M.
;
Tybout, Alice M.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 91-103)
.
2005
Persistent link: https://www.econbiz.de/10003285335
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