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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Search: subject_exact:"Messebeteiligung"
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Messebeteiligung
43
Trade fair participation
43
Messe
24
Trade fair
24
Marketing management
14
Marketingmanagement
14
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9
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Bettis-Outland, Harriette
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Gopalakrishna, Srinath
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Tafesse, Wondwesen
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1
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1
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The journal of business & industrial marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business-to-business marketing
3
Ifo-Schnelldienst
2
Tourism management : research, policies, practice
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European journal of marketing : EJM
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Field guide to case study research in business-to-business marketing and purchasing
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1
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1
Innovatives Markenmanagement
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of contemporary hospitality management
1
International journal of hospitality management
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Journal of customer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international trade & commerce
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
43
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Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014304487
Saved in:
2
Perspectives of organizers and exhibitors on the performance assessment of exhibitors at an International Travel Fair
Fang, Chin-yi
;
Ding, Yu-Chun
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241733
Saved in:
3
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
4
The development of a curriculum for the introduction to trade show buying
Lovett, Marvin G.
;
Chi, Yeong Nain
;
Little, Donna L.
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10012299012
Saved in:
5
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
6
An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales
Nayak, Jogendra Kumar
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10012196276
Saved in:
7
A three-component framework for trade show performance evaluation
Lin, Yeqiang
;
Jiang, Jeff
;
Kerstetter, Deborah
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 855-879
Persistent link: https://www.econbiz.de/10011917462
Saved in:
8
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
9
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
10
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
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