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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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570
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The journal of economic education
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Academy of Management journal : AMJ
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Qualitative market research : an international journal
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Technological forecasting & social change : an international journal
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International journal of hospitality management
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International journal of project management : the journal of The International Project Management Association
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Journal of current issues and research in advertising : JCIRA
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Marketing intelligence & planning
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Harvard business review : HBR
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Health marketing quarterly
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
1,024
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51
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51
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
52
Performing multi-subject interactions in hotels during crises : evidence from textual and visual data
Xiang, Keheng
;
Tong, Yixuan
;
Wu, Mao-Ying
;
Gao, Fan
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457720
Saved in:
53
Videography in tourism research : an analytical review
Masset, Julie
;
Decrop, Alain
;
Frochot, Isabelle
- In:
Tourism management : research, policies, practice
102
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457732
Saved in:
54
Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Xie, Yuguang
;
Liang, Changyong
;
Zhou, Peiyu
;
Jiang, Li
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460852
Saved in:
55
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
56
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
57
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
58
Unveiling the effects of livestream studio environment design on sales performance : a machine learning exploration
Han, Lintong
;
Fang, Jiaming
;
Zheng, Qiqi
;
George, Benjamin
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 161-172
Persistent link: https://www.econbiz.de/10014530409
Saved in:
59
On binscatter
Cattaneo, Matias D.
;
Crump, Richard K.
;
Farrell, Max H.
; …
- In:
American economic review
114
(
2024
)
5
,
pp. 1488-1514
Persistent link: https://www.econbiz.de/10014525981
Saved in:
60
Analyzing depreciation : a financial accounting data analytics and visualization case
Samuels, Janet A.
;
Snow, Mason C.
- In:
Issues in accounting education
39
(
2024
)
3
,
pp. 165-174
Persistent link: https://www.econbiz.de/10015046118
Saved in:
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