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~type_genre:"Aufsatz in Zeitschrift"
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Search: "Mothersbaugh, David L."
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Consumer behaviour
2
Customer satisfaction
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Retail trade
2
Advertising effects
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Aktienrückkauf
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Beschwerdemanagement
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Beziehungsmarketing
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Brand image
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Complaint management
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Computer network
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Computernetz
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Customer service
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Data protection
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Datenschutz
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Dienstleistungsqualität
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Distribution channel
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John R. Rossiter
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Kundenservice
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Larry Percy
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Markenimage
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Multichannel strategy
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Performance measurement
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Performance-Messung
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Personalisierung
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Personalization
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Proactive service
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Aufsatz in Zeitschrift
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English
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Mothersbaugh, David L.
7
Beatty, Sharon E.
3
Wang, Sijun
3
Blut, Markus
1
Ellinger, Alexander E.
1
Foxx, William K.
1
Franke, George R.
1
Frennea, Carly M.
1
Huhmann, Bruce A.
1
Johnson, Catherine M.
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Landers, V. Myles
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Mittal, Vikas
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Panagopoulos, Nikolaos G.
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Reynolds, Kristy E.
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Shin, Hyunju
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Journal of business research : JBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing theory and practice
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
7
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1
Employing proactive interaction for service failure prevention to improve customer service experiences
Shin, Hyunju
;
Ellinger, Alexander E.
;
Mothersbaugh, David L.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 164-186
Persistent link: https://www.econbiz.de/10011602742
Saved in:
2
Does choice of sales control conceptualization matter? : an empirical comparison of existing conceptualizations and directions for future research
Panagopoulos, Nikolaos G.
;
Johnson, Catherine M.
; …
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
3
,
pp. 221-246
Persistent link: https://www.econbiz.de/10011374657
Saved in:
3
How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior : a meta-analysis
Blut, Markus
;
Frennea, Carly M.
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 226-229
Persistent link: https://www.econbiz.de/10011337495
Saved in:
4
The effect of online versus offline retailer-brand image incongruity on the flow experience
Landers, V. Myles
;
Beatty, Sharon E.
;
Wang, Sijun
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 370-387
Persistent link: https://www.econbiz.de/10011340226
Saved in:
5
Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
Saved in:
6
Disclosure antecedents in an online service context : the role of sensitivity of information
Mothersbaugh, David L.
;
Foxx, William K.
;
Beatty, Sharon E.
- In:
Journal of service research : JSR
15
(
2012
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10009521622
Saved in:
7
Congruity's role in website attitude formation
Wang, Sijun
;
Beatty, Sharon E.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
Saved in:
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