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Erickson, Gary M.
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European journal of operational research : EJOR
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ECONIS (ZBW)
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1
Multidimensional brand equity and asymmetric risk
Ha, Kyoungnam Catherine
;
Song, Reo
;
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012939486
Saved in:
2
Contracts and information structure in a supply chain with operations and marketing interaction
El Ouardighi, Fouad
;
Erickson, Gary M.
;
Grass, Dieter
; …
- In:
International game theory review
18
(
2016
)
4
,
pp. 1-36
Persistent link: https://www.econbiz.de/10011566150
Saved in:
3
Production capacity buildup and double marginalization mitigation in a dynamic supply chain
El Ouardighi, Fouad
;
Erickson, Gary M.
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
8
,
pp. 1281-1296
Persistent link: https://www.econbiz.de/10011417190
Saved in:
4
Advertising, economic development, and global warming
Erickson, Gary M.
- In:
Economic modelling
41
(
2014
),
pp. 119-123
Persistent link: https://www.econbiz.de/10010438450
Saved in:
5
Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M.
- In:
European journal of operational research : EJOR
216
(
2012
)
2
,
pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
Saved in:
6
A differential game model of the marketing-operations interface
Erickson, Gary M.
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 394-402
Persistent link: https://www.econbiz.de/10008905381
Saved in:
7
An oligopoly model of dynamic advertising competition
Erickson, Gary M.
- In:
European journal of operational research : EJOR
197
(
2009
)
1
,
pp. 374-388
Persistent link: https://www.econbiz.de/10003829072
Saved in:
8
Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10001330013
Saved in:
9
Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
12
,
pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
Saved in:
10
Gaining comparative advantage through discretionary expenditures : the returns to R&D and advertising
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1264-1279
Persistent link: https://www.econbiz.de/10001130108
Saved in:
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