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~type_genre:"Bibliografie enthalten"
~type_genre:"Reprint"
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Search: subject_exact:"Reputation von Unternehmen"
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Corporate reputation
36
Firmenimage
36
Brand management
9
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1
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Corporate brand and corporate reputation
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4
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3
Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 4
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1
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1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
LEA's organization and management series
1
Ländliches Genossenschaftswesen : Schriften aus dem Institut für Ländliches Genossenschaftswesen an der Justus-Liebig-Universität Gießen
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Marketing-mix strategies - distribution strategy and pricing strategy
1
Social constructionist research methodologies
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Theoretical and empirical perspectives in critical marketing studies
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Transforming e-business practices and applications : emerging technologies and concepts
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ECONIS (ZBW)
36
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Managing corporate identity : an internal perspective
Simões, Cláudia
;
Dibb, Sally
;
Fisk, Raymond P.
-
2010
Persistent link: https://www.econbiz.de/10003922772
Saved in:
2
The driving forces of customer loyalty : a study of internet service providers in Hong Kong
Cheng, T. C. E.
;
Lai, L. C. F.
;
Yeung, A. C. L.
- In:
Transforming e-business practices and applications : …
,
(pp. 44-61)
.
2010
Persistent link: https://www.econbiz.de/10003925108
Saved in:
3
The virtual leader construct : the mass mediatization and simulation of transformational leadership
Boje, David M.
;
Rhodes, Carl
- In:
Discovering leadership
,
(pp. 122-136)
.
2009
Persistent link: https://www.econbiz.de/10003812726
Saved in:
4
The corporate social responsibility movement responds to real demand for increased accountability
Kinder, Peter
- In:
Corporate social responsibility
,
(pp. 41-45)
.
2009
Persistent link: https://www.econbiz.de/10003858455
Saved in:
5
Voluntary codes of conduct will not make corporations more accountable
Singh, Kavaljit
- In:
Corporate social responsibility
,
(pp. 163-173)
.
2009
Persistent link: https://www.econbiz.de/10003858492
Saved in:
6
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
7
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
8
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
9
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
10
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
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