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~type_genre:"Collection of articles written by one author"
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~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Advertising strategy"
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Advertising planning
215
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215
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Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Strategische Kommunikationsplanung
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Handbuch Unternehmenskommunikation
3
Measuring and managing brands
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Erfolgsfaktor Innovation : mit 7 Tabellen
2
Event tourism and destinations : case studies and best practice
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Kulturspezifik in der europäischen Wirtschaftskommunikation
2
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
2
Marketing-mix strategies - product strategy and promotion strategy
2
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
2
Organisation und praktische Anwendung
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
The Oxford handbook of the economics of networks
2
The evolution of brands : from signals of quality to storehouses of trust
2
Theorie und Praxis der Werbung in den Massenmedien
2
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
Applications of management science ; 16
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Branding and sustainable competitive advantage : building virtual presence
1
Breaking new ground in theory and practice
1
Case study and review
1
Cases on strategic social media utilization in the nonprofit sector
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ECONIS (ZBW)
215
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1
Reinforcement learning in social media marketing
Eklund, Patrik
- In:
Handbook of research on applied AI for international …
,
(pp. 30-48)
.
2021
Persistent link: https://www.econbiz.de/10012303423
Saved in:
2
Selected essays on competitive advantage
Schrempf, Fabian Peter Walter
-
2018
Persistent link: https://www.econbiz.de/10012000106
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3
Essays in industrial organization : intermediation, marketing, and strategic pricing
Wismer, Sebastian
-
2013
Persistent link: https://www.econbiz.de/10010410463
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4
"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Marketing performativity : theories, practices and devices
,
(pp. 37-60)
.
2017
Persistent link: https://www.econbiz.de/10011616285
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5
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
Saved in:
6
Economic news, sentiment, and behavior : how economic and business news affects the economy
Lischka, Juliane A.
-
2016
Persistent link: https://www.econbiz.de/10011438186
Saved in:
7
Managing social interactions
Mayzlin, Dina
- In:
The Oxford handbook of the economics of networks
,
(pp. 792-809)
.
2016
Persistent link: https://www.econbiz.de/10011504246
Saved in:
8
Managing Social Interactions
Mayzlin, Dina
- In:
The Oxford handbook of the economics of networks
.
2016
Persistent link: https://www.econbiz.de/10012880976
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9
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
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10
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
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