//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"City branding"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
City marketing
173
Stadtmarketing
173
Deutschland
39
Germany
39
Brand management
22
Markenführung
22
Stadtentwicklung
22
Urban development
22
China
14
Big event
11
Großveranstaltung
11
Tourism marketing
11
Tourismusmarketing
11
Stakeholder
9
Brand image
8
Central city
8
Innenstadt
8
Markenimage
8
Theorie
8
Theory
8
Erfolgsfaktor
7
Event marketing
7
Event-Marketing
7
Megacity
7
Megastadt
7
Sport event
7
Sportveranstaltung
7
Success factor
7
Business Improvement District
6
Business improvement district
6
Städtetourismus
6
USA
6
United States
6
Urban tourism
6
Australia
5
Australien
5
Nachhaltige Entwicklung
5
Sustainable development
5
Tourism industry
5
Tourismuswirtschaft
5
more ...
less ...
Online availability
All
Undetermined
11
Free
2
Type of publication
All
Article
173
Type of publication (narrower categories)
All
Book section
Article in journal
174
Aufsatz in Zeitschrift
174
Aufsatz im Buch
173
Graue Literatur
67
Non-commercial literature
67
Collection of articles of several authors
46
Sammelwerk
46
Case study
42
Fallstudie
42
Hochschulschrift
39
Thesis
31
Aufsatzsammlung
26
Konferenzschrift
14
Arbeitspapier
9
Conference paper
9
Konferenzbeitrag
9
Working Paper
9
Bibliografie enthalten
6
Bibliography included
6
Conference proceedings
6
Handbook
4
Handbuch
4
Advisory report
3
Fallstudiensammlung
3
Gutachten
3
Lehrbuch
3
Ratgeber
3
Textbook
3
Amtsdruckschrift
2
Article
2
Government document
2
Conference Paper
1
Forschungsbericht
1
Guidebook
1
Reprint
1
more ...
less ...
Language
All
English
108
German
65
Author
All
Decker, Reinhold
3
Hartmann, Rainer
3
Hospers, Gert-Jan
3
Ooi, Can Seng
3
Budäus, Dietrich
2
Maier, Jörg
2
Pasquinelli, Cecilia
2
Schafmeister, Klaus
2
Spinnen, Bernadette
2
Zenker, Sebastian
2
Alasuutari, Pertti
1
Albers, Meike
1
Albert, Katrin
1
Allan, Malcolm
1
Altenburg, Ursula
1
Arvidsson, Adam
1
Barajas, Angel
1
Bayrakdaroğlu, Funda
1
Bayram, Ali Turan
1
Beckmann, Suzanne C.
1
Bellinger, Hartmut
1
Belloso, Juan Carlos
1
Belz, Christian
1
Bendel, Peggy R.
1
Berg, Per Olof
1
Betz, Gregor J.
1
Beyes, Timon
1
Bifulco, Francesco
1
Birk, Florian
1
Björner, Emma
1
Bocci, Elena
1
Bornemeyer, C.
1
Bornemeyer, Claudia
1
Brach, Simon
1
Braiterman, Jared
1
Broudehoux, Anne-Marie
1
Bruhn, Manfred
1
Buske, Anja
1
Bähre, Heike
1
Bötel, Tanja
1
more ...
less ...
Published in...
All
City branding : theory and cases
26
Branding Chinese mega-cities : policies, practices and positioning
16
Strategic place branding methodologies and theory for tourist attraction
8
Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
5
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
5
Destination branding : creating the unique destination proposition
4
Event tourism and destinations : case studies and best practice
4
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
4
Brands and branding geographies
3
Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Strategic marketing in tourism services
3
Advancing insights on brand management
2
Brands with a conscience : how to build a successful and responsible brand
2
Effects, role and significance
2
European cities in dynamic competition : theory and case studies on urban governance, strategy, cooperation and competitiveness
2
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
2
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
Standortwettbewerb und Standortmarketing
2
Tourismus 2020+ interdisziplinär : Herausforderungen für Wirtschaft, Umwelt und Gesellschaft
2
Urban events, place branding and promotion : place event marketing
2
Accounting for social value
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Aktuelle Herausforderungen in der Wirtschaftsförderung : Chancen und Perspektiven in einer sich wandelnden Welt
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Beiträge zum Winterseminar vom 18. bis 25. Februar 2006 in Mattrei, Osttirol / Gesellschaft für Regionalforschung
1
Branded spaces : experience enactments and entanglements
1
Branding and sustainable competitive advantage : building virtual presence
1
Cities economic competition and urban policy
1
Contemporary issues in business economics and finance
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Cultural tourism and sustainable local development
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Effective digital marketing for improving society behavior toward DEI and SDGs
1
Electronic Business und Knowledge Management : neue Dimensionen für den Unternehmungserfolg ; 20. Saarbrücker Arbeitstagung 1999 für Industrie, Dienstleistung und Verwaltung, 4. - 6. Oktober 1999, Universität des Saarlandes, Saarbrücken ; mit 8 Tabellen
1
Entrepreneurial renaissance : cities striving towards an era of rebirth and revival
1
Entrepreneurship and local economic development
1
more ...
less ...
Source
All
ECONIS (ZBW)
173
Showing
31
-
40
of
173
Sort
Relevance
Date (newest first)
Date (oldest first)
31
The making of the copy-cat city : accreditation tactics in place branding
Ooi, Can Seng
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 232-248)
.
2014
Persistent link: https://www.econbiz.de/10010440214
Saved in:
32
Place-based brands : product origin, brand channels and global circuits
Power, Dominic
;
Jansson, Johan
;
Fan, Xiucheng
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 220-231)
.
2014
Persistent link: https://www.econbiz.de/10010440215
Saved in:
33
Innovation branding for FDI promotion : building the distinctive brand
Pasquinelli, Cecilia
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 207-219)
.
2014
Persistent link: https://www.econbiz.de/10010440218
Saved in:
34
Catwalking the city
Löfgren, Orvar
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 195-206)
.
2014
Persistent link: https://www.econbiz.de/10010440220
Saved in:
35
Open sourcing the city brand
Kornberger, Martin
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 180-191)
.
2014
Persistent link: https://www.econbiz.de/10010440222
Saved in:
36
Heritage's place : heritage narratives in Chinese city promotional films
Svensson, Marina
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 168-179)
.
2014
Persistent link: https://www.econbiz.de/10010440225
Saved in:
37
(Failed) mega-events and city transformation : the green vision for the 2004 olympic village in Stockholm
Levin, Paul T.
;
Iveroth, Sofie Pandis
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 155-167)
.
2014
Persistent link: https://www.econbiz.de/10010440226
Saved in:
38
Branding city destinations : experiences of two metropolises in China: Hangzhou and Xi'an
Li, Mimi
;
Wu, Bihu
;
Li, Bailu
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 145-154)
.
2014
Persistent link: https://www.econbiz.de/10010440228
Saved in:
39
Strategic communication of mega-city brands : challenges and solutions
Fan, Hong
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 132-144)
.
2014
Persistent link: https://www.econbiz.de/10010440230
Saved in:
40
City branding in China : practices and professional challenges
Wen, Chunying
;
Sui, Xin
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 121-131)
.
2014
Persistent link: https://www.econbiz.de/10010440231
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->