//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Case study"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
International marketing
126
Internationales Marketing
126
Multinationales Unternehmen
27
Transnational corporation
25
Deutschland
23
Germany
21
Brand management
17
Markenführung
17
Marketingmanagement
17
Globalisierung
15
Marketing management
15
USA
15
United States
15
Globalization
14
International market entry
14
Internationaler Markteintritt
14
Internationales Management
12
China
10
Welt
10
World
10
Strategisches Management
8
Competitive strategy
7
Consumer behaviour
7
Japan
7
Konsumentenverhalten
7
Wettbewerbsstrategie
7
Automotive industry
6
Cosmetics industry
6
International management
6
KMU
6
Kfz-Industrie
6
Kosmetikindustrie
6
SME
6
France
5
Frankreich
5
International business research
5
Internationale Betriebswirtschaftslehre
5
Management
5
Marketing
5
Russia
5
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Book / Working Paper
65
Article
61
Type of publication (narrower categories)
All
Case study
Fallstudie
Article in journal
2,229
Aufsatz in Zeitschrift
2,229
Aufsatz im Buch
779
Book section
779
Graue Literatur
491
Non-commercial literature
491
Collection of articles of several authors
305
Sammelwerk
305
Hochschulschrift
291
Thesis
255
Lehrbuch
219
Textbook
195
Arbeitspapier
183
Working Paper
183
Bibliografie enthalten
145
Bibliography included
145
Aufsatzsammlung
112
Konferenzschrift
91
Reprint
73
Conference proceedings
68
Amtsdruckschrift
59
Government document
59
Glossar enthalten
42
Glossary included
42
No longer published / No longer aquired
30
Handbook
29
Handbuch
29
Statistik
21
Guidebook
20
Ratgeber
20
Fallstudiensammlung
18
Mehrbändiges Werk
18
Multi-volume publication
18
Systematic review
17
Übersichtsarbeit
17
Bibliografie
15
Conference paper
13
Konferenzbeitrag
13
more ...
less ...
Language
All
English
98
German
33
French
1
Author
All
Zentes, Joachim
5
Doole, Isobel
3
Hollensen, Svend
3
Keegan, Warren J.
3
Lowe, Robin
3
Ahlert, Dieter
2
Aktas, Ramazan
2
Brown, Linden
2
Buckley, Peter J.
2
Eckhardt, Giana M.
2
Fletcher, Richard
2
Gabrielsson, Mika
2
Genis-Gruber, Ahu
2
Green, Mark C.
2
Hefter, Katharina
2
Hesse, Josef
2
Horn, Sierk
2
Kaunonen, Anna
2
Kruse, Phillipp
2
Salimäki, Markku
2
Schlegelmilch, Bodo B.
2
Schmid, Stefan
2
Swoboda, Bernhard
2
Tarnovskaya, Veronika V.
2
Vandenberghe, Dirk
2
Aarts, Pieter
1
Aggarwal, Praveen
1
Ahmed, Jashim Uddin
1
Ainamo, Antti
1
Albers, Sönke
1
Almor, Tamar
1
Altshuler, Liliya
1
Amis, John
1
Ammann, Verena
1
Andrich, René
1
Annez, Philippe
1
Arnone, Laurent
1
Arora, Anshu
1
Askegaard, Søren
1
Avery, Albert E.
1
more ...
less ...
Institution
All
Books on Demand GmbH <Norderstedt>
1
David Rockefeller Center for Latin American Studies
1
Fundación CODESPA <Madrid>
1
Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
1
Inter-American Development Bank
1
Verlag Dr. Kovač
1
Published in...
All
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
4
Marketing management : a cultural perspective
3
ASEAN business case studies
2
Case studies in Asian management
2
Deep knowledge of B2B relationships within and across borders
2
Gabler-Lehrbuch
2
Harvard business review : HBR
2
IMADI.net-Projektbericht
2
International journal of retail & distribution management
2
SAGE texts
2
A Productivity Press book
1
Always learning
1
Asia-Pacific journal of business administration
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Brands : interdisciplinary perspectives
1
Business, society and politics : multinationals in emerging markets
1
Cases on business and management in the MENA region : new trends and opportunities
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Chandos business and management series
1
Chinese management studies : CMS
1
Copenhagen studies in economics and management / A
1
Creative marketing for new product and new business development
1
Cross-cultural and critical perspectives on brands
1
Die Bank
1
Duisburger betriebswirtschaftliche Schriften
1
E-marketing ; Vol. 3
1
Enterprise & society : the international journal of business history
1
Entrepreneurship in international marketing
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Europäische Hochschulschriften / 5
1
Event-Marketing : Trends und Entwicklungen
1
Freiberger Arbeitspapiere
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
1
Gabler Lehrbuch
1
Global journal of business research : GJBR
1
Globalism and regional economy
1
Harvard business review on emerging markets
1
Innovations in international business
1
International journal of business and globalisation : IJBG
1
more ...
less ...
Source
All
ECONIS (ZBW)
126
Showing
81
-
90
of
126
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Robot development case examples : the intelligential and functional approaches
Sudo, Akihito
- In:
Creative marketing for new product and new business …
,
(pp. 243-275)
.
2008
Persistent link: https://www.econbiz.de/10003771152
Saved in:
82
An examination of Hofstede's cultural factors in explanation of differences in Citibank international retail banking web sites
Avery, Albert E.
;
Baradwaj, Babu G.
;
Singer, Daniel D.
- In:
The journal of business and economic studies
14
(
2008
)
2
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003791399
Saved in:
83
Internationalisierung von KMU : Erfolgsfaktorenforschung und Benchmarking bei KMU ; Abschlussbericht zum Praxisprojekt "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2008
Persistent link: https://www.econbiz.de/10003792653
Saved in:
84
Guilty by association : the boycotting of Danish products in the Middle East
Maamoun, Ahmed
;
Aggarwal, Praveen
- In:
Journal of business case studies
4
(
2008
)
10
,
pp. 35-41
Persistent link: https://www.econbiz.de/10003795432
Saved in:
85
Managing global business strategies : a twenty-first-century perspective
McManus, John
;
White, Don
;
Botten, Neil
-
2008
Persistent link: https://www.econbiz.de/10003679720
Saved in:
86
International marketing management : text and cases
Mathur, U. C.
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003681745
Saved in:
87
Essentials of global marketing
Hollensen, Svend
-
2008
Persistent link: https://www.econbiz.de/10003685464
Saved in:
88
International marketing : an Asia-Pacific perspective
Fletcher, Richard A.
;
Fletcher, Richard
;
Brown, Linden
-
2008
-
4th ed.
Persistent link: https://www.econbiz.de/10003688575
Saved in:
89
The global brand face-off
Raman, Anand P.
- In:
Marketing through minefields
,
(pp. 91-120)
.
2008
Persistent link: https://www.econbiz.de/10003813884
Saved in:
90
Local memoirs of a global manager
Das, Gurcharan
- In:
Harvard business review on emerging markets
,
(pp. 1-21)
.
2008
Persistent link: https://www.econbiz.de/10003748136
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->