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Quality management
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Deutsche Lufthansa <Köln>
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Müller, Stephan
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Schillerwein, Stephan
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Innen beginnen : von der internen Kommunikation zum Internal Branding
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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1
Squaring customer demands,
brand
strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
2
Quality competition and entry deterrence : when to launch a second
brand
Müller, Stephan
;
Goetz, Georg
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
8
,
pp. 1201-1215
Persistent link: https://www.econbiz.de/10011820183
Saved in:
3
Internal Branding und Intranets
Schillerwein, Stephan
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 133-148)
.
2010
Persistent link: https://www.econbiz.de/10003898138
Saved in:
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