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~type_genre:"Collection of articles written by one author"
~type_genre:"Conference proceedings"
~type_genre:"Congress Report"
~type_genre:"Konferenzbeitrag"
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Search: subject:"Marketing"
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Marketing
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Meffert, Heribert
45
Sheth, Jagdish N.
44
Lips, Peter
12
Backhaus, Klaus
11
Gyulavári, Tamás
10
Irwin, Scott H.
9
Wildner, Raimund
9
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8
Springer, Reiner
8
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8
Disch, Wolfgang K. A.
7
Garcia, Philip
7
Green, Paul E.
7
Horváth, Dóra
7
Johnson Morgan, Melissa
7
Krishnan, Balaji C.
7
Zanger, Cornelia
7
Ali, Yunus
6
Bogaschewsky, Ronald
6
Fletcher, Richard
6
Layton, Roger A.
6
Schiefer, Gerhard W.
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Sharma, Neeru
6
Summers, Jane
6
Varadarajan, Rajan
6
Zaltman, Gerald
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Alleman, James H.
5
Beatson, Amanda T.
5
Breunig, Gerhard
5
Diller, Hermann
5
Erdelyi, Peter
5
Fritz, Melanie
5
Good, Darrel L.
5
Gáti, Mirkó
5
Herrmann, Andreas
5
Lings, Ian
5
Loy, Jens-Peter
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M. S. Mahrinasari
5
Mitev, Ariel Zoltán
5
Rao, Vithala R.
5
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American Marketing Association
35
European Society for Opinion and Marketing Research
29
University of Western Sydney
23
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
20
Gesellschaft zur Erforschung des Markenwesens
19
Springer Fachmedien Wiesbaden
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
European Association of Agricultural Economists
10
Fördergesellschaft Marketing an der Universität Augsburg
10
Deutscher Dialogmarketing Verband
9
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
9
College of Law and Business
8
DePaul University / College of Commerce
8
School of Marketing and International Business
8
Thüringen / Landesregierung
7
College of Business
6
Academy of Marketing
5
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
5
Bundesverband Materialwirtschaft, Einkauf und Logistik
5
Gesellschaft Entwicklung, Konstruktion, Vertrieb
5
Institute of Marketing and Management <Delhi>
5
Rostovskij gosudarstvennyj ėkonomičeskij universitet RINCh
5
Berufsverband Deutscher Markt- und Sozialforscher
4
Christian-Albrechts-Universität zu Kiel
4
European Operations Management Association
4
Frankreich / Direction des Statistiques d'Entreprises
4
Institut Arbeit und Technik
4
International Telecommunications Society
4
Universität Ulm
4
World Tourism Organization
4
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
3
Centre for Industry and Innovation Studies
3
Deutsche Gesellschaft für Tourismuswissenschaft
3
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Deutsche Verkehrswissenschaftliche Gesellschaft
3
Deutsches Seminar für Fremdenverkehr Berlin
3
FOM-Hochschule für Oekonomie & Management
3
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
3
GfK-Nürnberg e.V.
3
Gottfried Wilhelm Leibniz Universität Hannover
3
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
42
Legends in marketing
33
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of business research : JBR
24
Journal of purchasing and supply management
21
Journal of marketing management : MM
20
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Interdisciplinary management research XVI ; 1
16
Research
15
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
13
International journal of advertising : the quarterly review of marketing communications
13
Marketing letters : a journal of research in marketing
13
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
13
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Bericht der GfK-Tagung : vom ...
11
Designing and communicating experience
10
Developments in marketing science: proceedings of the Academy of Marketing Science
10
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Proceedings series / American Marketing Association
10
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
10
The international review of retail, distribution and consumer research
10
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
9
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
8
VDI-Berichte
8
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
7
Conference proceedings trends in business communication 2016
7
International journal of production economics
7
Reihe Tagungsberichte / Thüringer Staatskanzlei
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Australasian marketing journal
6
Business horizons
6
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
6
ERIM Ph. D. series research in management / Erasmus Institute of Management
6
ESOMAR publication series
6
Ethics, social responsibility and sustainability in marketing
6
Legends in strategic marketing
6
Markenkommunikation und Beziehungsmarketing
6
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ECONIS (ZBW)
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304
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1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
Saved in:
3
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
4
Influencer
marketing
as an effective
marketing
tool in the conditions of selected regions of Central and Eastern Europe
Nastišin, Ľudovít
;
Fedorko, Richard
;
Kráľ, Štefan
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 145-154)
.
2022
Persistent link: https://www.econbiz.de/10013462024
Saved in:
5
The change of
marketing
strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
6
The
marketing
agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
7
Service-dominant logic : the road map to value co-creation in place
marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
8
Online user reviews and goal-directed consumer behavior : a qualitative study
Schulten, Matthias Bernhard
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 195-209)
.
2023
Persistent link: https://www.econbiz.de/10014307656
Saved in:
9
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
10
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
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