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~type_genre:"Company information"
~type_genre:"Festschrift"
~type_genre:"Sammelwerk"
~type_genre:"Systematic review"
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Markenimage
82
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75
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Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Deutsches Hygiene-Museum
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Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Kraft Foods Deutschland GmbH & Co. KG
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Planung-und-Analyse-Symposium <3, 1987, Reinbek>
1
School of Business <Ottawa> / International Business Study Group
1
Uniwersytet Ekonomiczny w Katowicach
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The journal of brand management : an international journal
4
Research
3
Erfurter Hefte zum angewandten Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
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Dimensions of international business
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Edward Elgar E-Book Archive
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing : EJM
1
Evolaris
1
Forum Dienstleistungsmanagement
1
Gabler Edition Wissenschaft
1
Gabler Research
1
International journal of retail & distribution management
1
Journal of global marketing
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Key issues in marketing management
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MTP-Alumni-Edition
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Markenartikel / Sonderheft : das Magazin für Markenführung
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Marketing and consumer psychology series
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Online Plus
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Praca naukowa / Uniwersytet Ekonomiczny w Katowicach
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Qualitative market research : an international journal
1
Questions alimentaires et gastronomiques
1
SAGE library in marketing
1
Schweizer Monatshefte / Sonderthema : Zeitschrift für Politik, Wirtschaft, Kultur
1
Sportökonomie : Schriftenreihe des Arbeitskreises Sportökonomie e.V.
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
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1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
2
Advancing insights on brand management
Popoli, Paolo
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011807137
Saved in:
3
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
4
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
5
Country of origin effect : looking back and moving forward
Cheah, Isaac
(
ed.
);
Phau, Ian
(
ed.
);
Aiello, Gaetano
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011987286
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6
Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
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7
Celebrity, convergence and transformation
Brownlie, Douglas
(
ed.
);
Hewer, Paul
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011708922
Saved in:
8
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
9
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
10
Communiquer autrement, le vin dans l'imaginaire : actes du colloque du 13 novembre 2015, à Ferrals-les-Corbières
Franjus-Adenis, Nadine
(
ed.
)
-
Communiquer autrement, le vin dans l'imaginaire …
-
2018
Persistent link: https://www.econbiz.de/10011883903
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