Schmitt, Lars; Haupenthal, Isabel; Bin Ahmed, Faisal - 2021
the start-up or even considering the purchase of the respective product or service. User's trust in the website and its … operator is essential for this. The so-called trust elements, such as logos, testimonials, or seals, are intended to create … trust on websites. So far, the influence of these elements on user behaviour has hardly been empirically proven in a real …