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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
2
"The ubiquity of good taste : a spatial analysis of the craft brewing industry in the United States"
McLaughlin, Ralph B.
;
Reid, Neil
;
Moore, Michael S.
-
2013
Persistent link: https://www.econbiz.de/10011532521
Saved in:
3
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
4
The Nigerian beer wars : SABMiller's entry into the Nigerian brewing space
Iheanachor, Nkemdilim
;
Ogbechie, Chris
- In:
Africa-to-Africa internationalization : key issues and …
,
(pp. 151-176)
.
2016
Persistent link: https://www.econbiz.de/10011632840
Saved in:
5
The market for corporate control at Tooth and Co.
Westcott, Mark
- In:
Varieties of capitalism, corporate governance and employees
,
(pp. 133-157)
.
2008
Persistent link: https://www.econbiz.de/10012287071
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