Hong, Areum; Nam, Changi; Kim, Seongcheol - 2014
waysTVWSis being utilized. This paper applies conjoint analysis to evaluate consumers’willingness to pay for each of the … indicatedthatthemarginal willingness to pay (MWTP)amountper month for Super Wi-Fi service is KRW 4,717 (USD 4.6). Moreover,theMWTPamount innon …