//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Produktpositionierung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Market segmentation
51
Marktsegmentierung
51
Deutschland
10
Germany
10
Marketing management
10
Marketingmanagement
10
USA
8
United States
8
B-to-B-Marketing
7
Beziehungsmarketing
7
Business-to-business marketing
7
Relationship marketing
7
Theorie
7
Theory
7
Consumer behaviour
5
Konsumentenverhalten
5
Competitive strategy
4
Strategic management
4
Strategisches Management
4
Target group
4
Wettbewerbsstrategie
4
Zielgruppe
4
Consumer goods industry
3
Einzelhandel
3
Holiday behaviour
3
Innovation
3
International marketing
3
Internationales Marketing
3
Konsumgüterindustrie
3
Lieferantenmanagement
3
Marketing
3
Produktpositionierung
3
Retail trade
3
Supplier relationship management
3
Tourism marketing
3
Tourismusmarketing
3
Unternehmen
3
Urlaubsverhalten
3
Betriebliche Wertschöpfung
2
Business start-up
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
33
Book / Working Paper
21
Type of publication (narrower categories)
All
Fallstudie
Handbuch
Article in journal
1,536
Aufsatz in Zeitschrift
1,536
Graue Literatur
404
Non-commercial literature
404
Arbeitspapier
354
Working Paper
354
Aufsatz im Buch
273
Book section
273
Hochschulschrift
187
Thesis
149
Case study
48
Collection of articles of several authors
28
Sammelwerk
28
Bibliografie enthalten
27
Bibliography included
27
Collection of articles written by one author
23
Sammlung
23
Dissertation u.a. Prüfungsschriften
22
Aufsatzsammlung
20
Conference paper
15
Konferenzbeitrag
15
Lehrbuch
12
Reprint
11
Textbook
9
Handbook
6
Amtsdruckschrift
5
Government document
5
Mehrbändiges Werk
4
Multi-volume publication
4
Ratgeber
4
Elektronischer Datenträger
3
Guidebook
3
Market information
3
Marktinformation
3
Systematic review
3
Übersichtsarbeit
3
Accompanied by computer file
2
Bibliografie
2
more ...
less ...
Language
All
English
35
German
19
Author
All
Albers, Sönke
2
Ammann, Paul
2
Avery, Jill
2
Kesting, Tobias
2
Kleinaltenkamp, Michael
2
Pepels, Werner
2
Plinke, Wulff
2
Rennhak, Carsten
2
Steenburgh, Thomas J.
2
Barsch, Thomas
1
Berekoven, Ludwig
1
Binder, Florian
1
Biran, Avital
1
Bolton, Ruth N.
1
Brooks, David
1
Bruyn, Paul de
1
Chen, Quan
1
Chi, Christina Geng-qing
1
Chikweche, Tendai
1
Chotipanich, Sarich
1
Clarke, Ann Højbjerg
1
Dibb, Sally
1
Dioko, Leonardo A. N.
1
Dong, Erwin
1
Dunbar, Ian
1
Eckert, Werner
1
Eisenhardt, Kathleen M.
1
Ellenrieder, Peter
1
Engler, Daniel E.
1
Fayed, Ramzi
1
Fischer, Marc
1
Fletcher, Richard
1
Fong, Hoc N.
1
Freathy, Paul
1
Frie, Monika
1
Greene, Henry
1
Greene, Shanti
1
Hannon, Enda
1
Haßmann, Volker
1
Henneberg, Stephan C.
1
more ...
less ...
Institution
All
RWTH Aachen
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of vacation marketing : an international journal
3
Harvard business review : HBR
2
Journal of business-to-business marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Technischer Vertrieb
2
Academy of Management journal : AMJ
1
Campus Management
1
China's reality and global vision : management research and development in China
1
Digitale Fachbibliothek
1
Edition Wissenschaft - Apprimus
1
Engineering online library
1
FOM-Edition
1
GABAL Management
1
Gabler Edition Wissenschaft
1
Global business and organizational excellence : a review of research & best practices
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial and corporate change
1
Instrumentarium zur Bearbeitung segmentierter Märkte
1
International journal of business and emerging markets : IJBEM
1
International journal of managerial and financial accounting
1
International journal of retail & distribution management
1
International journal of technology management : IJTM
1
Journal of business market management : jbm
1
Journal of marketing
1
Journal of real estate literature : a publication of the American Real Estate Society
1
Journal of targeting, measurement and analysis for marketing
1
Lehrbuch
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Progress in tourism marketing
1
Schriftenreihe Handel und Marketing
1
Schriftenreihe Rationalisierung
1
Schriftenreihe Unternehmensführung und Marketing
1
Services marketing quarterly
1
SpringerLink / Bücher
1
Supply chain management : an international journal
1
The international journal of human resource management
1
The journal of consumer marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Die Blue-Ocean-Strategie in Theorie und Praxis : Diskurs und 16 Beispiele erfolgreicher Anwendung
Barsch, Thomas
(
ed.
);
Heupel, Thomas
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011893781
Saved in:
2
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
3
Is it a car or a truck? : managerial beliefs, the choice of product architecture, and the emergence of the minivan market segment
Engler, Daniel E.
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 697-719
Persistent link: https://www.econbiz.de/10011389175
Saved in:
4
Second-home owners' intention to purchase nature-based tourism activity products : a Norwegian case study
Tangeland, Torvald
;
Vennesland, Birger
;
Nybakk, Erlend
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 364-376
Persistent link: https://www.econbiz.de/10009736167
Saved in:
5
Segmenting the rural tourism market : th case of Potter County, Pennsylvania, USA
Dong, Erwin
;
Wang, Yawei
;
Morais, Duarte
;
Brooks, David
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009743760
Saved in:
6
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
7
Marktsegmentierung mithilfe der Kommunikationspolitik
Kürble, Peter
-
2013
Persistent link: https://www.econbiz.de/10010239131
Saved in:
8
Marktsegmentierung im Sport
Nagel, Siegfried
;
Schlesinger, Torsten
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 93-114)
.
2013
Persistent link: https://www.econbiz.de/10009705022
Saved in:
9
Customer analysis for lube oil marketing strategies : a data mining approach
Chen, Quan
;
Zhang, Ling Ling
;
Li, Jun
;
Wang, Li
;
Shi, Yong
- In:
China's reality and global vision : management research …
,
(pp. 269-285)
.
2012
Persistent link: https://www.econbiz.de/10009507866
Saved in:
10
Services segmentation and emergent customer behavior : a case study
Jarratt, Denise
;
Fayed, Ramzi
- In:
Services marketing quarterly
33
(
2012
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10009508520
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->