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Search: subject:"Marketingmanagement"
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Subject
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Marketingmanagement
100
Marketing management
98
Marketing
61
Theorie
32
Theory
32
USA
18
United States
18
Marketing theory
17
Marketingtheorie
17
Market research
12
Marktforschung
12
Internationales Marketing
9
Consumer behaviour
8
International marketing
8
Internet
8
Konsumentenverhalten
8
Online-Marketing
7
Selling
7
Strategisches Management
7
Verkauf
7
Advertising
6
Werbung
6
Betriebswirtschaftslehre
4
Beziehungsmarketing
4
Business economics
4
E-commerce
4
Electronic Commerce
4
Management
4
Physical distribution
4
Relationship marketing
4
Vertrieb
4
Welt
4
World
4
Internet marketing
3
Verbraucherverhalten
3
Advertising media
2
Competitive advantage
2
Computer industry
2
Computerindustrie
2
Deutschland
2
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Online availability
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Undetermined
2
Type of publication
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Book / Working Paper
100
Type of publication (narrower categories)
All
Glossar enthalten
Article in journal
7,170
Aufsatz in Zeitschrift
7,170
Aufsatz im Buch
2,194
Book section
2,194
Hochschulschrift
1,190
Graue Literatur
1,059
Non-commercial literature
1,059
Thesis
986
Lehrbuch
752
Collection of articles of several authors
684
Sammelwerk
684
Textbook
642
Bibliografie enthalten
547
Bibliography included
547
Working Paper
473
Arbeitspapier
465
Case study
448
Fallstudie
448
Aufsatzsammlung
385
Konferenzschrift
207
Ratgeber
186
Guidebook
176
Conference proceedings
137
Reprint
118
Glossary included
100
Handbook
87
Handbuch
87
Dissertation u.a. Prüfungsschriften
66
Conference paper
62
Konferenzbeitrag
62
Festschrift
45
Fallstudiensammlung
41
Collection of articles written by one author
40
Sammlung
40
Bibliografie
37
Amtsdruckschrift
35
Government document
35
Systematic review
28
Übersichtsarbeit
28
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English
84
German
16
Author
All
Kotler, Philip
16
Armstrong, Gary
11
Perreault, William D.
10
McCarthy, Edmund Jerome
9
Hartley, Steven W.
8
Kerin, Roger A.
8
Rudelius, William
7
Cannon, Joseph P.
6
Olson, Jerry C.
4
Peter, Jerome Paul
4
Ferrell, Odies C.
3
Keller, Kevin Lane
3
Kurtz, David L.
3
Pride, William M.
3
Saunders, John A.
3
Winer, Russell S.
3
Wong, Veronica
3
Assael, Henry
2
Basteri, Cynthia Gendall
2
Berkowitz, Eric N.
2
Blakeman, Robyn
2
Boone, Louis E.
2
Capon, Noel
2
Chapman, Merrill R.
2
Churchill, Gilbert A.
2
Clark, Brenda
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
Egan, John
2
Ford, Neil M.
2
Go, Frank M.
2
Hardiman, Marco
2
Hörschgen, Hans
2
Johnston, Mark W.
2
Marshall, Greg W.
2
McDaniel, Carl D.
2
Nieschlag, Robert
2
Opresnik, Marc Oliver
2
Roberts, Mary Lou
2
Ryan, Damian
2
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All
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Harvard Graduate School of Business Administration
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Springer Gabler <Firma>
1
Published in...
All
McGraw-Hill/Irwin series in marketing
6
wi - Wirtschaft
4
Always learning
3
Europäische Hochschulschriften / 5
2
McGraw-Hill Irwin series in marketing
2
GHS - Göttinger Handelswissenschaftliche Schriften
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Lehrbuch
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The practice of management series
1
wi - Wirtschaft / Marketing
1
wi wirtschaft
1
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Source
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ECONIS (ZBW)
100
Showing
81
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90
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100
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Date (oldest first)
81
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
82
Marketing
Nieschlag, Robert
;
Dichtl, Erwin
;
Hörschgen, Hans
-
2002
-
19., überarbeitete und ergänzte Auflage
Persistent link: https://www.econbiz.de/10014013043
Saved in:
83
Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000953210
Saved in:
84
Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000614635
Saved in:
85
Marketing, Analyse und Strategie
Kühn, Richard
-
1994
Persistent link: https://www.econbiz.de/10000905930
Saved in:
86
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
87
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
88
Business marketing management : an organizational approach; text and cases
Haas, Robert W.
-
1992
-
5th ed.
Persistent link: https://www.econbiz.de/10013500164
Saved in:
89
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
90
The practice of marketing management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
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