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Search: subject:"implementation"
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Subject
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Marketing management
98
Marketingmanagement
98
Marketing
60
Theorie
31
Theory
31
USA
18
United States
18
Marketing theory
17
Marketingtheorie
17
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11
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11
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9
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8
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8
Internationales Marketing
8
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8
Online-Marketing
7
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7
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7
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7
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6
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6
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6
Werbung
6
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5
Business economics
5
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5
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5
Implementation
5
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5
Beziehungsmarketing
4
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4
Relationship marketing
4
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4
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4
World
4
Einführung
3
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3
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3
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2
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Undetermined
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Book / Working Paper
103
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Glossar enthalten
Article in journal
9,891
Aufsatz in Zeitschrift
9,891
Aufsatz im Buch
2,762
Book section
2,762
Graue Literatur
1,703
Non-commercial literature
1,703
Hochschulschrift
1,510
Thesis
1,275
Working Paper
1,191
Arbeitspapier
925
Collection of articles of several authors
741
Sammelwerk
741
Lehrbuch
706
Case study
651
Fallstudie
651
Textbook
605
Bibliografie enthalten
592
Bibliography included
592
Aufsatzsammlung
386
Konferenzschrift
227
Ratgeber
207
Guidebook
189
Conference proceedings
149
Dissertation u.a. Prüfungsschriften
135
Reprint
125
Article
116
Glossary included
103
Handbook
92
Handbuch
92
Conference paper
90
Konferenzbeitrag
90
Amtsdruckschrift
63
Government document
63
Collection of articles written by one author
46
Sammlung
46
Fallstudiensammlung
45
Bibliografie
32
Systematic review
29
Ãœbersichtsarbeit
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English
82
German
21
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Kotler, Philip
16
Armstrong, Gary
11
Perreault, William D.
10
McCarthy, Edmund Jerome
9
Hartley, Steven W.
8
Kerin, Roger A.
8
Rudelius, William
7
Cannon, Joseph P.
6
Olson, Jerry C.
4
Peter, Jerome Paul
4
Ferrell, Odies C.
3
Keller, Kevin Lane
3
Kurtz, David L.
3
Pride, William M.
3
Saunders, John A.
3
Winer, Russell S.
3
Wong, Veronica
3
Basteri, Cynthia Gendall
2
Berkowitz, Eric N.
2
Blakeman, Robyn
2
Boone, Louis E.
2
Capon, Noel
2
Chapman, Merrill R.
2
Churchill, Gilbert A.
2
Clark, Brenda
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
Egan, John
2
Ford, Neil M.
2
Go, Frank M.
2
Hardiman, Marco
2
Hörschgen, Hans
2
Johnston, Mark W.
2
Marshall, Greg W.
2
Nieschlag, Robert
2
Opresnik, Marc Oliver
2
Roberts, Mary Lou
2
Ryan, Damian
2
Sobel, Jennie
2
Wahl, Jörg H. W.
2
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G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Harvard Graduate School of Business Administration
1
Institut für Technik der Betriebsführung im Handwerk
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
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McGraw-Hill/Irwin series in marketing
6
wi - Wirtschaft
4
Always learning
3
Europäische Hochschulschriften / 5
2
McGraw-Hill Irwin series in marketing
2
GHS - Göttinger Handelswissenschaftliche Schriften
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Haufe aktuell
1
ITB-Arbeitsberichte
1
Lehrbuch
1
NWB-Studienbücher Wirtschaftsinformatik
1
Schriften der Johannes-Kepler-Universität Linz / B
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The practice of management series
1
wi - Wirtschaft / Marketing
1
wi wirtschaft
1
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Source
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ECONIS (ZBW)
103
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91
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Date (oldest first)
91
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
92
Business marketing management : an organizational approach; text and cases
Haas, Robert W.
-
1992
-
5th ed.
Persistent link: https://www.econbiz.de/10013500164
Saved in:
93
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
94
The practice of marketing management : analysis, planning, and
implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
95
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
96
Marketing : principles & strategy
Assael, Henry
-
1990
-
1. ed
Persistent link: https://www.econbiz.de/10013467924
Saved in:
97
Business marketing management : marketing of business products and services
Eckles, Robert W.
-
1990
Persistent link: https://www.econbiz.de/10013474667
Saved in:
98
Marketing decision-making handbook
Nylen, David W.
-
1990
Persistent link: https://www.econbiz.de/10013475062
Saved in:
99
Promotion management and marketing communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
100
The complete guide to marketing and the law
Posch, Robert J.
-
1988
Persistent link: https://www.econbiz.de/10000771254
Saved in:
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