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Industrial marketing management : the international journal for industrial and high-tech firms
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A dynamics-based approach to solutions typology : a case from the aerospace industry
Ferreira, Fabiana Nogueira Holanda
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011549374
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2
Normal vs. spectacular science : the IMP Group and BtoB marketing
Cova, Bernard
;
Pardo, Catherine
;
Salle, Robert
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 80-83
Persistent link: https://www.econbiz.de/10011373945
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