Waiguny, Martin K.J. (ed.); Rosengren, Sara (ed.) - 2021 - 1st ed. 2021.
Construct Confusion in Advertising Research -- Does a Lack of Control Alter Associative Structure of Brands? The …This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with …-art research on these issues in 23 chapters. Advances in Advertising Research are published by the European Advertising Academy …