//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Database marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Database-Marketing
3
Theorie
3
Theory
3
Computer-assisted marketing
2
Direct marketing
2
Direktmarketing
2
Großbritannien
2
IT-gestütztes Marketing
2
Kundenmanagement
2
United Kingdom
2
Beziehungsmarketing
1
China
1
Cross-cultural marketing
1
Customer data
1
Database
1
Datenbank
1
Deutschland
1
Germany
1
Interkulturelles Marketing
1
Internet marketing
1
Kommunikation
1
Kulturvergleich
1
Kundendaten
1
Multinationales Unternehmen
1
Online-Marketing
1
Relationship marketing
1
Social Media
1
Social Web
1
Social web
1
USA
1
United States
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Lehrbuch
Article in journal
76
Aufsatz in Zeitschrift
76
Aufsatz im Buch
48
Book section
48
Graue Literatur
33
Non-commercial literature
33
Hochschulschrift
30
Arbeitspapier
22
Working Paper
22
Thesis
17
Collection of articles of several authors
15
Sammelwerk
15
Aufsatzsammlung
8
Guidebook
5
Ratgeber
5
Case study
4
Dissertation u.a. Prüfungsschriften
4
Fallstudie
4
Conference paper
3
Konferenzbeitrag
3
Textbook
3
Bibliografie enthalten
2
Bibliography included
2
Handbook
2
Handbuch
2
Interview
2
Statistics
2
Statistik
2
Amtliche Publikation
1
Bibliographie
1
Collection of articles written by one author
1
Fachzeitung
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Magazin
1
Sammlung
1
Universitätsschrift
1
more ...
less ...
Language
All
English
3
German
1
Author
All
Tapp, Alan
2
Corduan, Anja
1
Kumar, V.
1
Reinartz, Werner J.
1
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Interaktives Marketing
1
Research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social Media als Instrument der Kundenkommunikation : vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja
-
2018
Persistent link: https://www.econbiz.de/10011864300
Saved in:
2
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003767866
Saved in:
3
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
4
Principles of direct and database marketing
Tapp, Alan
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001525059
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->