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Markenmanagement : Lehrbuch der professionellen Markenführung
Runia, Peter
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Wahl, Frank
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2022
Persistent link: https://www.econbiz.de/10011555231
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Handelsmarkenmanagement : Grundlagen - Strategien - Umsetzung
Schwertfeger, Marko
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2017
Persistent link: https://www.econbiz.de/10011534189
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