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~type_genre:"Mikroform"
~type_genre:"Systematic review"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
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1998
Persistent link: https://www.econbiz.de/10001355524
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Bildkommunikation : Integration der Ergebnisse aus vier Jahrzehnten empirischer Forschung
Bauer, Hans H.
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1998
Persistent link: https://www.econbiz.de/10013416561
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Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
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1992
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pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
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