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International marketing
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50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
Saved in:
2
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
Saved in:
3
Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude
-
2003
Persistent link: https://www.econbiz.de/10001815333
Saved in:
4
Export management : a European perspective
Veldman, J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003970877
Saved in:
5
The SAGE handbook of international marketing
Kotabe, Maasaki
(
contributor
);
Kotabe, Masaaki
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003744564
Saved in:
6
Innovative Perspektiven internationalen Marketings
Heinrich, Frank
-
2006
Persistent link: https://www.econbiz.de/10014005356
Saved in:
7
Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001741346
Saved in:
8
Jahresbericht / Agrarmarkt Austria
Agrarmarkt Austria
-
1999-2000: Wien : AMA
-
1998(1999) - 1999(2000)
Persistent link: https://www.econbiz.de/10001387981
Saved in:
9
Organizational determinants of exporting : conceptual, methodological, and empirical insights
Leonidou, Leonidas C.
- In:
Challenges and solutions for international marketing …
,
(pp. 7-52)
.
1998
Persistent link: https://www.econbiz.de/10001324022
Saved in:
10
Globalization of engineering and manufacturing management functions : literature review
Chelst, Kenneth
(
contributor
)
- In:
Managing economic liberalisation in South Asia : …
,
(pp. 88-95)
.
1998
Persistent link: https://www.econbiz.de/10001535515
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