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Brand management ; Vol. 4
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Michael Porter ; Vol. 2
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Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.
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Nakamoto, Kent
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2010
Persistent link: https://www.econbiz.de/10003888631
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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
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2010
Persistent link: https://www.econbiz.de/10003922858
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