Al-Hersh, Abdullah Mohammad; Abdelmo'ti Suleiman Aburoub; … - In: International Journal of Academic Research in Business … 4 (2014) 5, pp. 67-100
Due to the rapid expansion in banks and the severe competition for customers’ retention, banks have started using various marketing strategies to achieve their objectives. Customer Relationship Marketing is one of the marketing strategies that may be used in this respect. The study aims to...