Khare, Arpita; Achtani, Dhiren; Khattar, Manish - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 2, pp. 272-295
Purpose – The current research aims to explore influence of shopping motives and price perceptions on Indian consumers' attitude towards mall retailer promotions. Effect of price discounts, gifts, coupons, and rebates offered by mall retailers to attract store traffic were examined....