Afthinos, Yanni D.; Gargalianos, Dimitris P. - In: International Journal of Sports Marketing and Sponsorship 5 (2004) 4, pp. 9-24
The purpose of this paper is to present the theoretical conceptualisation that led to the communication improvements needed for water polo in Greece. The paper also studies the implementation process. The proposed improvements were: (a) arrangement of symbols on the Players' caps; (b) addition...