Al-Ajam, Ali Saleh; Md Nor, Khalil - In: International Journal of Bank Marketing 33 (2015) 2, pp. 178-194
Purpose – The purpose of this paper is to determine the factors that influence individuals’ intention to adopt internet banking in the Republic of Yemen. The current study found that a lack of empirical studies have been conducted in this field in Arab countries, in general, and in Yemen, in...