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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Cuadernos de economía y dirección de la empresa : CEDE
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Handbook of research in mobile business : technical, methodological, and social perspectives
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
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Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
Saved in:
2
Factors contributing brand attitude in advergames: Entertainment and irritation
Martí-Parreño, José
;
Aldás-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2013
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10010100154
Saved in:
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