Haryanto, Jony Oktavian; Moutinho, Luiz; Aldas-Manzano, … - In: Marketing Intelligence & Planning 36 (2018) 5, pp. 543-557
Purpose: The purpose of this paper is to identify the influence of future anticipation toward the development of brand relationship which finally creates brand loyalty. Brand loyalty has fascinated a number of researchers to conduct studies for so many years; however, its relationship with...