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~subject:"Vertrauen"
~subject:"Kfz-Industrie"
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Anisimova, Tatiana
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Weiss, Jan
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Mavondo, Felix T.
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Asia Pacific journal of marketing and logistics
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Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Controlled and uncontrolled communication stimuli and organic food purchases : the mediating role of perceived communication clarity, perceived health benefits, and trust
Anisimova, Tatiana
;
Mavondo, Felix
;
Weiss, Jan
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 180-203
Persistent link: https://www.econbiz.de/10012203280
Saved in:
3
The role of brand communications in consumer purchases of organic foods : a research framework
Anisimova, Tatiana
;
Sultan, Parves
- In:
Journal of food products marketing
20
(
2014
)
5
,
pp. 511-532
Persistent link: https://www.econbiz.de/10010465697
Saved in:
4
Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
Saved in:
5
Corporate brand : the company-customer misalignment and its performance implications
Anisimova, Tatiana
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 488-503
Persistent link: https://www.econbiz.de/10008652691
Saved in:
6
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
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