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~subject:"Dienstleistungsqualität"
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The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.
;
Fisher, Robert J.
;
Sud, Bharat L.
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
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