Rezaeegiglo, Rogaye; Sadouni, Ali; Aref, Feraghi; … - In: International Journal of Academic Research in Business … 4 (2014) 1, pp. 539-547
The aim of this study was to identify and rank the factors affecting the deployment of customer relationship management at Nestle Company. The research method in this study is a descriptive-survey. The population of this study is all staff of the Nestle Company which is 255 people and were...