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Search: "Aula, Hanna-Mari"
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Brand management
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Aula, Hanna-Mari
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Tienari, Janne
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Erjansola, Ari-Matti
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Lipponen, Jukka
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Pirttilä-Backman, Anna-Maija
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Vehkalahti, Kimmo
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Critical perspectives on international business
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International studies of management and organization
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The journal of brand management : an international journal
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ECONIS (ZBW)
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From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Erjansola, Ari-Matti
;
Lipponen, Jukka
;
Vehkalahti, Kimmo
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10012550251
Saved in:
2
The university branding game players, interests, politics
Aula, Hanna-Mari
;
Tienari, Janne
;
Wæraas, Arild
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 164-179
Persistent link: https://www.econbiz.de/10011286433
Saved in:
3
Becoming "world-class"? : reputation-building in a university merger
Aula, Hanna-Mari
;
Tienari, Janne
- In:
Critical perspectives on international business
7
(
2011
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10009007276
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