Fernández-Ferrín, Pilar; Bande-Vilela, Belén - In: Global Business and Economics Review 17 (2015) 2, pp. 131-150
Although research on consumer ethnocentrism is plentiful, there has been limited interest in carrying out such research in a regional setting. However, within the borders of many countries lie strong regional identities which may indeed influence the attitudes and behaviours of consumers towards...