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~source:"econis"
~isPartOf:"SpringerLink / Bücher"
~institution:"Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>"
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Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina
(
ed.
);
Rossi, Patricia
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2017, …
;
…
-
2018
Pricing Tactics -- Influence of Social Context on Consumption in the
USA
: An Abstract -- An Abstract: Revealing the Young …
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