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~subject:"Organisatorischer Wandel"
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Organisatorischer Wandel
Betriebliche Wertschöpfung
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Customer integration
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Kundenintegration
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Lieferantenmanagement
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Supplier relationship management
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Value creation
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Beziehungsmarketing
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Relationship marketing
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B-to-B-Marketing
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Buyer-seller interaction
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Service-Dominant Logic
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Service-dominant logic
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B2B networks
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Bauwirtschaft
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Construction industry
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Baumann, Jasmin
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Le Meunier-FitzHugh, Kenneth
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Journal of marketing theory and practice
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The implications of service-dominant logic and integrated solutions on the sales function
Le Meunier-FitzHugh, Kenneth
;
Baumann, Jasmin
;
Palmer, Roger
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10009383555
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