//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"McGraw-Hill higher education"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Belch, Michael A."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Marktkommunikation
1
Sales promotion
1
Sales-promotion
1
Verkaufsförderung
1
Werbung
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Textbook
1
Language
All
English
1
Author
All
Belch, George E.
1
Belch, Michael A.
1
Published in...
All
McGraw-Hill higher education
International journal of advertising : the quarterly review of marketing communications
2
Journal of Business Research
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
The McGraw-Hill/Irwin series in marketing
2
Operations research, Management science : OR MS ; the international literature digest
1
The conserver society
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10013483546
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->