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Advertising and promotion : an integrated marketing communications perspective
Belch, George Eugene
;
Belch, George E.
;
Belch, Michael A.
-
2015
-
10. ed.,
Persistent link: https://www.econbiz.de/10011344786
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2
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2001
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001475521
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