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~type_genre:"Aufsatz in Zeitschrift"
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Advertising
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Advertising industry
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Bibliometrics
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Celebrity endorsement
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Consumer behaviour
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advertising
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creativity
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media environment
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Aufsatz in Zeitschrift
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Belch, George E.
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Belch, Michael A.
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Ceresino, Gayle
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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1
The future of creativity in advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
2
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
3
Parental and teenage child influences in family decision making
Belch, George E.
- In:
Journal of business research : JBR
13
(
1985
)
2
,
pp. 163-176
Persistent link: https://www.econbiz.de/10001021724
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