Fernandez, Karen V.; Brittain, Amanda J.; Bennett, Sandra D. - In: European Journal of Marketing 45 (2011) 11/12, pp. 1779-1788
Purpose – This paper aims to examine how dumpster divers' practices and tension‐resolution strategies facilitate their construction of resistant‐consumer identities outside the dominant paradigm of consumer choice. Design/methodology/approach – Interview data were interpreted with the...