Spielmann, Nathalie; Bernelin, Margot - In: International Journal of Retail & Distribution Management 43 (2015) 7, pp. 617-633
Purpose – The purpose of this paper is to understand what motivates consumers, in particular consumers of local food products or locavores, to purchase in local retail channels vs traditional supermarkets. Using the Theory of Reasoned Action, and reviewing the literature on traceability,...