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Search: "Bilgin-Wührer, Zeynep"
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Bilgin-Wührer, Zeynep
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Wührer, Gerhard
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Bilgin Wührer, Zeynep
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Festschrift Haluk Sumer : Digitalisierung in der Betriebswirtschaft
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag
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ECONIS (ZBW)
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The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
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2
Organizational perspectives of "liability of foreignness" in international business : a ten year look at AIB conference proceedings via bibliometric study
Bilgin Wührer, Zeynep
;
Wührer, Gerhard
- In:
Festschrift Haluk Sumer : Digitalisierung in der …
,
(pp. 63-80)
.
2020
Persistent link: https://www.econbiz.de/10012300468
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3
Nordex Food Austria GesmbH : eine Erfolgsgeschichte über Weißkäse
Bilgin-Wührer, Zeynep
- In:
Marketingaspekte : Festschrift für Prof. Gerhard A. …
,
(pp. 51-67)
.
2015
Persistent link: https://www.econbiz.de/10011386314
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