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Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
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Markenführung bei TNT : ohne die Mitarbeiter läuft nichts!
Kraus, Thomas
;
Seifert, Jürgen
;
Blankenfeldt, Lutz
- In:
Internal Branding : wie Sie Ihre Mitarbeiter zu …
,
(pp. 133-151)
.
2007
Persistent link: https://www.econbiz.de/10003555007
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