Boardman, Darren; Raciti, Maria M.; Lawley, Meredith - In: Journal of Service Theory and Practice 28 (2018) 6, pp. 752-773
Purpose: The purpose of this paper is to assist service management academics and providers of positional services (i.e. services that provide status attainment benefits to consumers) to better understand how the envy reflex of outperformed consumers operates as an endemic emotional theme that,...