Bogomolova, Svetlana; Carins, Julia; Dietrich, Timo; … - In: European Journal of Marketing 55 (2021) 9, pp. 2439-2463
Purpose: This research describes and evaluates the co-creation of a programme called “A Healthy Choice”. Underpinned by design thinking (DT), this study aims to improve the healthfulness of food choices in supermarkets among consumers to promote their well-being....